Dealer Intake Questionnaire

1. Dealership Information

Dealership or dealer group name RequiredPrimary contact RequiredTitle or roleEmail RequiredPhoneDealership website(s)

Number of rooftopsRequired

12-56-1011+

2. Market Area

Primary dealership locationPrimary market area, ZIP codes, counties, or cities servedAdditional markets you want to reach

3. Inventory Priorities

Brands/OEMs represented

Priority vehicle/category 1Priority vehicle/category 2Priority vehicle/category 3

Do you currently have aging, overstocked, or difficult-to-move inventory?

YesNo

If yes, please describe

4. Current Lead Sources

Which lead sources currently perform best?Which lead sources are underperforming or difficult to measure?

5. Lead Follow-Up and Recovery

Would you like Reach Response to evaluate a sample of older or unresponsive leads?

YesNoPossibly, after the initial demonstration

6. Advertising Activity

Which offline campaigns currently direct people to your website, landing pages, or QR codes?

Can you identify people who visit after seeing an offline advertisement but leave without submitting a form?

YesNoUnsure

7. Current Technology

CRM platformDealer Management SystemWebsite providerCurrent advertising or marketing agency

Are you able to export lead data as a CSV file?

YesNoUnsure

Can tracking pixels or scripts be installed on your dealership website?

YesNoRequires OEM or website-provider approvalUnsure

8. Primary Business Objectives

What would make a Reach Response pilot successful?Other (optional)

9. Customized Demonstration

One priority vehicle or inventory categoryOne target location or group of ZIP codesOne current advertising or lead-generation challengeAnything else our team should know before building your analysis?