Aged Inventory

A 90-Day Unit Does Not Need More Generic Impressions.

Start with the units the store needs to move, then build relevant audiences around vehicle, category, price, market, trade, and recent shopping behavior.

Review My Aged Inventory

Start With the Inventory File

Define the aging threshold, price, merchandising status, market radius, availability, and priority before building the audience.

  • VIN and stock number
  • 45-, 60-, and 90-day status
  • Price band and incentives
  • PMA and delivery radius

Build a Relevant Audience

Use category, model, comparable vehicles, geography, trade activity, and recent movement to improve relevance.

  • Comparable-model shoppers
  • Used-versus-new crossover
  • Trade and appraisal activity
  • Price-band audiences

Measure Movement—not Impressions

Reach Response does not claim it alone caused a unit to sell. Track the dealer outcome and surrounding cost.

  • VDP engagement
  • Appointment and show
  • Days to sale
  • Markdown avoided
  • Gross retained

Measure Opportunity Without Overstating It.

Availability, identity, match volume, permitted use, delivery, and outcomes depend on source, consent, geography, browser and technical conditions, dealership rights, destination policies, inventory, offer, follow-up, market, and execution. A signal is not automatically a submitted lead or permission for direct contact.

The Dealer Data Review

Bring the Store's Numbers. Leave With a Test Plan.

We review your traffic, rooftops, lead volume, inventory, gross assumptions, and primary objective to map a practical first test.

What your review includes

Traffic and signal opportunity map

Three practical audiences or segments

Break-even model using your numbers

Recommended activation plan

Measurement scorecard

First-month pilot outline

The plan is designed around the systems and partners the dealership already has in place.

1 The Store2 Contact + Numbers

Step 1 of 2

Start with the store.