Lead Engine

Put Fresh In-Market Audiences Around the Inventory You Need to Move.

Build custom local audiences using available geography, vehicle interest, category, consumer attributes, trade or replacement activity, service interest, and recent buying movement.

Build My First Audience

Broad Radius Targeting Burns Budget

A 30-mile circle is not an audience strategy. Start with the inventory, department, market, and dealership objective.

Make and model interest
New versus used behavior
Truck, SUV, EV, luxury, or category interest
Trade and vehicle-replacement activity
Service and repair interest

Build Around the Metal

Support aged units, model overstock, conquest, vehicle acquisition, and PMA expansion with more relevant segments.

Aged-inventory audiences
Comparable-model shoppers
Price-band audiences
Used-vehicle acquisition
Local market conquest

Put the Audience to Work

Activation depends on source, permissions, dealership rights, applicable law, and destination policy.

Paid media and retargeting
Suppression and lookalikes
Email where eligible
Direct mail
Approved sales, BDC, and service processes

Measure Opportunity Without Overstating It.

Availability, identity, match volume, permitted use, delivery, and outcomes depend on source, consent, geography, browser and technical conditions, dealership rights, destination policies, inventory, offer, follow-up, market, and execution. A signal is not automatically a submitted lead or permission for direct contact.

The Dealer Data Review

Bring the Store's Numbers. Leave With a Test Plan.

We review your traffic, rooftops, lead volume, inventory, gross assumptions, and primary objective to map a practical first test.

What your review includes

Traffic and signal opportunity map

Three practical audiences or segments

Break-even model using your numbers

Recommended activation plan

Measurement scorecard

First-month pilot outline

The plan is designed around the systems and partners the dealership already has in place.