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Signal Forge

Score What Actually Moves Toward an Appointment, Sale, or RO.

Separate weak activity from stronger combinations of recency, repetition, fit, vehicle interest, trade, payment, service, and dealership outcomes.

Score My Dealer Signals
01

One VDP View Is a Clue—not Proof

Repeated vehicle activity plus trade, payment, and fresh return behavior tells a stronger story. A score helps prioritize; it does not prove purchase intent.

  • Recency
  • Repeated behavior
  • Vehicle and category fit
  • Trade and payment context
  • Source and geography
02

Use the Store's Feedback

Where supported, dealership outcomes can improve future scoring and audience construction.

  • Contacted
  • Appointment set and shown
  • Sold and gross
  • Completed RO
  • No contact, duplicate, bad record, or disqualified
03

Different Jobs Need Different Scores

Sales, aged inventory, acquisition, and fixed ops should not share one universal definition of opportunity.

  • Sales and BDC priority
  • Aged-inventory fit
  • Trade and acquisition movement
  • Service timing and customer relationship

Measure Opportunity Without Overstating It.

Availability, identity, match volume, permitted use, delivery, and outcomes depend on source, consent, geography, browser and technical conditions, dealership rights, destination policies, inventory, offer, follow-up, market, and execution. A signal is not automatically a submitted lead or permission for direct contact.

The Dealer Data Review

Bring the Store's Numbers. We'll Show You Where to Start.

This is not a generic software demo. We use your traffic, rooftops, lead volume, inventory, gross assumptions, and primary objective to map a practical first test.

What your review includes

Traffic and signal opportunity map

Three practical audiences or segments

Break-even model using your numbers

Recommended activation plan

Measurement scorecard

First-month pilot outline

No generic 60-slide agency deck. No obligation to replace the systems or partners already in place.

1 The Store2 Contact + Numbers

Step 1 of 2

Start with the store.